Art Deco French Advertising Poster for Soap "NOVAS"

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Item Overview

SKU: 34761
Artist/Maker: Philippe H. Noyer (1917-1985)
Year: 1941
Medium/Material: Linen backed
Condition: Very good. (A-) (Determining Condition)
Height: 26cm  (10.24in.) Width: 20cm (7.87in.)

(shipping per item: $35)


A charming poster realized in 1941 by Philippe H. Noyer (1917-1985) for the Novas brand of soap. It is interesting to note that NOVAS is a palindrome for SAVON (French for soap). Noyer's stylised images featuring the material luxury and ephemera surrounding early 20th century high-society have an art deco feel. The luminosity in his works comes from a technique he discovered and perfected in which he avoids white in favor of pure colors. Noyer would eventually become a renowned portrait artist of the Paris and London high society.

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