A beautiful minimalistic poster realized by Erberto Carboni in 1926, to advertise the Italian tomato producers from Parma - "Boschi Luigi & F.GLI". A tomato bush is depicted here in all its glory. Herbert Carboni [1] ( Parma , 22 November 1899 - Milan , 5 November 1984 [2] ) was an architect , designer and advertising Italian . Precursor of the Italian campaigns, linked his name to the famous slogan as with Barilla pasta is also on Sunday , pasta good appetite , [3] [4] and is always the time of Pavesini . But also gripped a strong bond with the Rai for which he created the famous logos and the first television themes.