Original Vintage Italian Advertising Poster Rabas Bianchi liqueur by Achille Mauzan

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Item Overview

SKU: 351672
Artist/Maker: Giuseppe Magagnoli (Maga)
Year: 1920's
Medium/Material: Carboard
Condition: Very good. (A-) (Determining Condition)
Height: 26cm  (10.24in.) Width: 17cm (6.69in.)

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A cartone by Achille Mauzan (1883-1952) for the Rabas Bianchi liqueur. Created in 1845 by Ettore Zucca, this rabarbaro (rhubarb) Amaro liqueur was a symbol of sophistication in Milan. King Vittorio Emanuele insisted that it be served in the royal court, and many fine restaurants began serving it as well. This advertisement epitomizes Mauzan’s talent and sense of humor. During his career as a poster printer and designer, Mauzan designed over 2,000 posters, using a style marked by humor and brilliant colors for advertisement and events and over 1,000 postcard images.

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