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Original Vintage Italian Alcohol OVERSIZE Poster for "Contratto" Champagne by Cappiello 1922

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Item Overview

SKU: 63954
Artist/Maker: Cappiello, Leonetto (1875-1942)
Year: 1922
Medium/Material: Linen backed
Condition: Very Good. A- (Determining Condition)
Height: 197cm  (77.56in.) Width: 140cm (55.12in.)

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Original Vintage Italian Alcohol OVERSIZE Poster for "Contratto" Champagne by Cappiello 1922

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A very rare oversize vintage poster, realized by Cappiello in 1922 to advertise the "Contratto" Champagne brand. A young lady is a cabaret dress is holdinga giagantic glass of champagne that is spilling all over... Contratto was founded in 1867 by Giuseppe Contratto and the winery is known as the oldest producer of sparkling wine in Italy. In fact, the "Metodo Classico" 1919 Contratto Extra Brut was the first vintage sparkling wine ever made in the country. Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. (Wiki)

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