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Original Vintage German Offset Poster "Baren Brauerei" Beer by Hohlwein

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Item Overview

SKU: 66909
Artist/Maker: Ludwig Hohlwein
Year: 1960's-70's
Medium/Material: Linen backed
Condition: Very Good. A- (Determining Condition)
Height: 77cm  (30.31in.) Width: 53cm (20.87in.)

(shipping per item: $50)

Original Vintage German Offset Poster "Baren Brauerei" Beer by Hohlwein

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A charming Christmas version offset poster, realized by Hohlwein to advertise the beer company "Baren Brauers. Santa points 2 thumbs up, while in the back a huge bear is depicted - which is the symbol of the company. Ludwig Hohlwein (born 27 July 1874 in Wiesbaden - died 15 September 1949 in Berchtesgaden) was a German poster artist. He was trained and practiced as an architect until 1906, when he switched to poster design. Hohlwein's adaptations of photographic images was based on a deep and intuitive understanding of graphical principles. His creative use of color and architectural compositions dispels any suggestion that he uses photos as a substitute for creative design. Hohlwein's most artistically important phase was before World War II in the years 1912-1925. A large variety of his best posters dates to this period. He developed his own distinct style with sharply defined forms, bright colors and a good portion of humor. By 1925, he had already designed 3000 different advertisements.

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