Original Vintage French Poster for "Emprunt 1920 - Crédit du Nord" by J. Carlu

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Item Overview

SKU: 65560
Artist/Maker: Jean Carlu
Year: 1930's
Medium/Material: Linen backed
Condition: Very Good. A- (Determining Condition)
Height: 78cm  (30.71in.) Width: 114cm (44.88in.)

(shipping per item: $60)


Crédit du Nord is a French retail banking network. Crédit du Nord started in Lille in 1848. After buying a number of small banks, it was, in turn, acquired by Paribas between 1972 (35% owned) and 1988 (100% owned) but remained run as a separate network. In the following years several regional French banks were brought in the group while retaining their names. In 1984, it was the fifth-raking French banking group.[1] It rebranded itself, after working with Creative Business (a public relations company), with a new logo, graphics of its name, the architecture of its branches, and public relations.[1] It changed its logo from an orange cube to a blue star.[1] In 1997, the whole network Crédit du Nord and the associated banks was acquired by Société Générale from Paribas. Since 2000, Crédit du Nord is 80% owned by Société Générale and 20% by Dexia. Jean Carlu (Bonnières-sur-Seine, France, 1900 - 1997) was a French graphic designer, specialised in posters. He was member of a family of architects; his brother Jacques Carlu for example designed the Palais de Chaillot in Paris. He made posters during World War II to promote an increase in American production.Jean Carlu started his career as a professional poster-designer in 1919, after a competition by a producer of dental aids (Glycodont) in 1918. From 1919 until 1921 he served as an illustrator, after which he worked at an agency that designed advertisements. In that period he designed his first poster in art deco style (for The Kid by Charlie Chaplin). He was attracted by cubism and by the works of Juan Gris and Albert Gleizes. He was one of the first who realised that to fix a trademark in the minds of consumers a process needs to be gone through in which schematic forms and expressive colours are applied. These are the characteristics that give his posters and other works their distinguishable quality. (Wiki)

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