A stunning poster by Bernard Villemot (1911–1989), a French graphic artist known primarily for his iconic advertising images for Orangina, Bally shoes, Perrier, and Air France. Villemot was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. The Bally company was founded as "Bally & Co" high fashion in 1851 by Carl Franz Bally (1821–1899) and his brother Fritz in the basement of their family home in Schönenwerd in the Canton of Solothurn, Switzerland.