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Original Vintage French Fashion Poster "Bally Ballon" by Villemot 1989



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SKU: 78653
Artist/Maker: Bernard Villemot (1911–1989)
Year: 1989
Medium/Material: Paper
Condition: B+ / Abrasions, creases. Colors fresh. SOLD AS IS. (Determining Condition)
Height: 175cm  (68.9in.) Width: 118cm (46.46in.)

(shipping per item: $60)

Original Vintage French Fashion Poster "Bally Ballon" by Villemot 1989

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X-Large version of the famous advertising poster for Bally - "Bally Ballon". The poster is on paper and is double sided. Needs relining. SOLD AS IS. Born in 1911 in Trouville-sur-Mer in Normandy, Villemot trained in Paris under Paul Colin, the master of theatrical poster art and Josephine Baker's lover. During World War II, he produced posters for the Red Cross. Then, in 1953, came the commission that would make him famous: to sell a fizzy drink containing orange pulp. His adverts for Orangina featured azure skies, golden beaches, sensuous human figures and the swirling peeled-orange logo (also his design) forming bikini bottoms and tops, curls of hair or, in the most lasting image, a cafe umbrella. Throughout the 20th century, Bally collaborated with the greats of Modernist art and design - architects such as 'father of Modernism' Karl Moser, Bauhaus leader Marcel Breuer, and Robert Mallet-Stevens, who founded the French Union of Modern Artists; photographers like Werner Bischof, an early member of Magnum Photos; and designers such as Josef Müller-Brockmann, co-founder of New Graphic Design magazine. It was natural, then, that a relationship should develop between the Swiss footwear company and Villemot - an artist influenced by Art Deco, De Stijl and, most importantly from an advertising point of view, the International Typographic Style. This was a visual philosophy Bally embraced (and still does): minimal text, bright colours and bold, simple graphics. International Typographic Style also allowed the artist to emphasise the product advertised but with freedom of interpretation. In the 1974 poster 'Lotus', pictured, the yellow and blue shoes are mere impressions - simply coloured shapes, just like the women's hair. Yet it is no weaker a piece of marketing for that. The Matisse-like elegance of the women's bodies, forming a lotus flower, conveys plenty of glamour and allure. This was a theme started in Villemot's first piece of work for Bally: ‘Les Jambes’ - an outline of a woman sat on the floor with her legs folded, her shoes simply swashes of red - which won the prestigious Martini prize for poster design. And it continued until his final poster, 'Bally Ballon', where red and black backgrounds are divided by a woman back-kicking a ball with her high heels. Simple, beautiful and enduring. Chris Madigan writes for The Telegraph and Brummell

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