A whimsical minimalistic poster, realized by Savignac in 1955, to advertise the French juice company "Sojufruit". The man depicted here had so many drinks that his entire body received the color of that delicious nectar. Raymond Savignac, often just abbreviated to "Savignac", was a French graphic artist famous for his commercial posters. He was born on November 6, 1907 in Paris, and died on October 31, 2002 in Trouville-sur-Mer (Calvados), aged 94. His work is distinguished by a humorous simplicity.