This is the smaller version of the famous poster by Cappiello."Cognac Pellisson is one of Cappiello's best and earliest in the overstatement department-shocking and surprising us with its incongruity-and it provided the visual punch of lasting impact. How lasting? The company, founded in 1836, remained in the Pellisson family's hands until 1980 when they sold it to the Hennessy conglomerate. Yet Cappiello's magnificent barrel-carrying imp survived all changes of hands and is still lugging the huge cask on the product's logo" (Cappiello/Rennert, p. 101).