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Original Vintage French poster for "Pschitt! Orange-Citron" Beverage by J. Carlu

$189.99
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Item Overview

SKU: 69360
Artist/Maker: Jean Carlu
Year: 1950's
Medium/Material: Linen backed
Condition: Very Good. A- B+ small scratch, tiny tear on right side, aging signs. (Determining Condition)
Height: 27.5cm  (10.83in.) Width: 40.5cm (15.94in.)

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Original Vintage French poster for "Pschitt! Orange-Citron" Beverage by J. Carlu

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A cute small vintage poster realized by Carlu to advertise the non-alcoholic drink "Pschitt!" that according to the slogan, comes in orange and lemon flavors. Probably realized in the 1950's. Jean Carlu (Bonnières-sur-Seine, France, 1900 - 1997) was a French graphic designer, specialised in posters. He was member of a family of architects; his brother Jacques Carlu for example designed the Palais de Chaillot in Paris. He made posters during World War II to promote an increase in American production. Jean Carlu started his career as a professional poster-designer in 1919, after a competition by a producer of dental aids (Glycodont) in 1918. From 1919 until 1921 he served as an illustrator, after which he worked at an agency that designed advertisements. In that period he designed his first poster in art deco style (for The Kid by Charlie Chaplin). He was attracted by cubism and by the works of Juan Gris and Albert Gleizes. He was one of the first who realised that to fix a trademark in the minds of consumers a process needs to be gone through in which schematic forms and expressive colours are applied. These are the characteristics that give his posters and other works their distinguishable quality. (Wiki)

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