"Picasso became a successful poster artist... with his intuition of genius and the virtuosity which accompanied his artistic production, he began to produce posters of great originality, some of them true masterpieces...Picasso's posters were mainly aimed at exhibitions and political themes. They are characterized by the frugal colouring and the simple, schematic style of drawing. Their conception was imaginative, full of good humour, and with a personal touch that marks them as his own" (Picasso p.22) During the 1950s the renowned French printer, Mourlot Freres, printed most of the "original" posters of the most important artists of the day. In 1959 they printed the series "Affiches Originales" for collectors. They are reduced lithographic versions of the "original" posters created by the contemporary masters, Picasso, Chagall, Braque, Matisse, Miro, Leger, and Dufy.