A charming Christmas version offset poster, realized by Hohlwein to advertise the beer company "Baren Brauers. Santa points 2 thumbs up, while in the back a huge bear is depicted - which is the symbol of the company. Ludwig Hohlwein (born 27 July 1874 in Wiesbaden - died 15 September 1949 in Berchtesgaden) was a German poster artist. He was trained and practiced as an architect until 1906, when he switched to poster design. Hohlwein's adaptations of photographic images was based on a deep and intuitive understanding of graphical principles. His creative use of color and architectural compositions dispels any suggestion that he uses photos as a substitute for creative design. Hohlwein's most artistically important phase was before World War II in the years 1912-1925. A large variety of his best posters dates to this period. He developed his own distinct style with sharply defined forms, bright colors and a good portion of humor. By 1925, he had already designed 3000 different advertisements.