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Original French Poster Advertising "BIC" Pens by Savignac 1950's

$2,899.99
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Item Overview

SKU: 66692
Artist/Maker: Savignac, Raymond (1907-2002)
Year: 1950's
Medium/Material: Linen backed
Condition: Very Good. A- Folds, creases (Determining Condition)
Height: 109cm  (42.91in.) Width: 154cm (60.63in.)

(shipping per item: $60)

Original French Poster Advertising "BIC" Pens by Savignac 1950's

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The BIC boy is one of the most well-known corporate images in the world. He was first designed in 1961 by the world-famous, French graphic designer, Monsieur Raymond Savignac for an advertisement. The original advertisement showed a French schoolboy in uniform, with a BIC® pen held behind his back. The schoolboy’s head represented the pens’ new tungsten carbide ball. The image was later stylized to become part of the BIC logo. Although he retains most of his original design, the BIC boy logo has had a major makeover, even appearing as an active 3-D image on some packages. Raymond Savignac, often just abbreviated to "Savignac", was a French graphic artist famous for his commercial posters. He was born on November 6, 1907 in Paris, and died on October 31, 2002 in Trouville-sur-Mer (Calvados), aged 94. His work is distinguished by a humorous simplicity.

Additional Information

Perry Description The BIC boy is one of the most well-known corporate images in the world. He was first designed in 1961 by the world-famous, French graphic designer, Monsieur Raymond Savignac for an advertisement. The original advertisement showed a French schoolboy in uniform, with a BIC® pen held behind his back. The schoolboy’s head represented the pens’ new tungsten carbide ball. The image was later stylized to become part of the BIC logo. Although he retains most of his original design, the BIC boy logo has had a major makeover, even appearing as an active 3-D image on some packages. Raymond Savignac, often just abbreviated to "Savignac", was a French graphic artist famous for his commercial posters. He was born on November 6, 1907 in Paris, and died on October 31, 2002 in Trouville-sur-Mer (Calvados), aged 94. His work is distinguished by a humorous simplicity.
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