An unusual poster by by Bernard Villemot (1911–1989), a French graphic artist known primarily for his iconic advertising images for Orangina, Bally shoes, Perrier, and Air France. Villemot was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. Gitanes ("gypsy women") is a brand of French cigarettes, sold in many varieties of strengths and packages. Originally rolled with darker or brun (brown) tobacco, in contrast to 'blondes'. In honor of the name, the cover sports a silhouette of a Spanish gypsy woman playing the tambourine. The boxes have always featured the colours black, blue and white.
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