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Original Vintage French Poster Advertising "Perrier" by Villemot - 1980's

$299.99
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Item Overview

SKU: 351307
Artist/Maker: Bernard Villemot (1911–1989)
Year: 80's
Medium/Material: Paper
Condition: Very good. (A-) (Determining Condition)
Height: 61cm  (24.02in.) Width: 43cm (16.93in.)

(shipping per item: $40)

Original Vintage French Poster Advertising "Perrier" by Villemot - 1980's

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A stunning poster by Bernard Villemot (1911–1989), a French graphic artist known primarily for his iconic advertising images for Orangina, Bally shoes, Perrier, and Air France. Villemot was known for a sharp artistic vision that was influenced by photography, and for his ability to distill an advertising message to a memorable image with simple, elegant lines and bold colors. The Perrier spring in Vergèze (Southern France) has been known since Roman times. In 1769, the Granier family purchased the Bouillens estate. Alphonse Granier was the first to take an interest in the spring, in 1841, but commercial operation really took hold only in 1863, when Napoleon III signed a decree acknowledging that the spring water was a natural mineral water. Thanks to numerous scientific studies confirming the water's virtues, the spa welcomed its first health-seekers. By 1990, when Gustave Leven stepped down as president of the group, Perrier led the mineral water market worldwide. Nestlé took over Perrier in 1992, forming what would eventually be known as Nestlé Waters SA.

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