A beautiful original lithograph by Cheret, advertising the famous book 'La Gomme'. "The novel was about people living in the fast lane of Paris a century ago. 'La Gomme' means a scam, a cheap dandy, what we called swells in the 1920's, and we see a jolly group of them here. Cheret's poster design was used as the cover of the book. Interesting enough, the book was being sold for 3.5 francs but the poster advertising the book cost 5 francs at Sagot's print shop" (Rennert, PAI-VIII, 13)
Jules Chéret (May 31, 1836 – September 23, 1932) was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster. In 1895, Chéret created the Maîtres de l'Affiche collection, a significant art publication of smaller sized reproductions featuring the best works of ninety-seven Parisian artists. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec. One of his students was Georges de Feure.
“Les affiches illustrées” was printed in Paris by Imprimerie Chaix who also printed "Les Maitre de l'Affiche." Published in two bound volumes in 1886 and 1896 offering 84 lithograph plates including Cheret, Lautrec, Steinlen, Grasset, Mucha and others. The printing was limited to only 1025, making them very rare indeed.
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