"A lovely young woman with a floral garland announces the Flower Show in Luchon, an attractive and lively town that is still one of the most fashionable resorts in the French Pyrenees, with sulphurous and mildly radioactive springs."(Rennert, PAI-XXXI, 392) Jules Chéret (May 31, 1836 – September 23, 1932) was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster. In 1895, Chéret created the Maîtres de l'Affiche collection, a significant art publication of smaller sized reproductions featuring the best works of ninety-seven Parisian artists. His success inspired an industry that saw the emergence of a new generation of poster designers and painters such as Charles Gesmar and Henri de Toulouse-Lautrec. One of his students was Georges de Feure. “Les affiches illustrées” was printed in Paris by Imprimerie Chaix who also printed "Les Maitre de l'Affiche." Published in two bound volumes in 1886 and 1896 offering 84 lithograph plates including Cheret, Lautrec, Steinlen, Grasset, Mucha and others. The printing was limited to only 1025, making them very rare indeed.
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